Call of Duty Vanguard Launch Stunt, Zombie Wall
As part of the Call of Duty: Vanguard launch and to celebrate one of the biggest and most fan loved Call of Duty modes, WWII zombies, we created an IRL activation in London. The campaign entitled, “Happy Hunting,” involved the development of five life-like Zombie heads from the game that interact and react to crowds passing by. The heads are mounted on a wall on top of grungy taxidermy-type plaques with “Happy Hunting” written in zombie blood to encourage everyone to jump into the new zombies mode and enjoy the most cathartic experience ever...killing WWII zombies.
To spread even more zombie joy, we also developed 10 unique individual zombie heads that were shipped in WWII crates to 10 influencers across culture. As a surprise. Influencers ranged from TikTok pranksters to zombie YouTube content creators to gaming houses like Faze and 100 Thieves to a variety of other celebrities and athletes.