Treatment Box Opioids
Truth Initiative, Treatment Box
Every day more than 115 people in America die from opioids. This PSA in partnership with the Truth Initiative showed that opioid addiction can start in the most unexpected places. Using groundbreaking technology, we highlighted the importance of treatment and the fact that opioid dependency can happen after just five days and doesn’t discriminate between age, race, geography, or socioeconomic status.
This 2-day live activation in New York was comprised of an industry-first live composite technique that placed realtime video of passersby into the screens giving the illusion that the room had no walls—and making viewers feel like part of the experience and giving them intimate and visceral education of the ugly realities of addiction.
Awards / Press:
[Daytime Emmy Winner] Outstanding Special Class – Short Format Daytime Program
AdAge Best Experiential 2019
D&AD Awards Shortlist
Adweek
Ad Age
Fast Company
The Drum
Campaign Live
